Robin Pettus, Skin with Robin: Navigating Esthetician Career Growth, Entrepreneurship, and More
Last updated on October 15th, 2024 at 07:48 am
Welcome to the first episode of The Everyday Beauty Pro! Today we sit down with my friend from back in the day (all the way back to esthetician school!) Robin Pettus, an esthetician of 14 years, and owner of Skin with Robin in Long Beach, California.
Robin shares her journey from esthetician school at the Santa Barbara City College Cosmetology Academy, to running her own successful business.
We explore her early career struggles, including the frustrating challenge of finding her first job, and how she leveraged opportunities—like working for HydraFacial’s marketing team—to grow her experience and confidence.
Robin also introduces her new e-book, Booked & Branded, which provides valuable tips and guidance for new estheticians looking to grow their businesses.
Whether you’re an aspiring beauty professional or simply a skincare enthusiast, this episode offers a wealth of knowledge about the industry’s trends, marketing tips, and much more.
Show Highlights
1. Esthetician Journey: Robin discusses her inspiration to become an esthetician, stemming from watching her brother deal with severe acne as a teenager. This fueled her passion for skincare, eventually leading to a 14-year-long career.
2. Early Career Struggles: Robin shares the difficulty of finding her first job as a newly licensed esthetician, including the unexpected opportunity that led her to land her first role in the beauty industry. Working at Massage Envy’s front desk gave her the “in” she needed to transition into an esthetician role.
3. Career Growth with HydraFacial: Robin reflects on her experience working at HydraFacial’s headquarters as part of their marketing team and as their in-house esthetician. She highlights how this opportunity broadened her perspective on the beauty industry.
4. Entrepreneurship: After working in various spa environments and seeing the potential of running her own business, Robin shares how she took the leap to start Skin with Robin—her very own esthetics business.
5. New E-book: Robin introduces her e-book Booked & Branded, which is packed with advice for new estheticians. It covers everything from how to craft your brand authentically, to building out your services menu, setting your prices correctly, using your digital tools efficiently, and advertising intentionally to attract new clientele.
6. Business Insights: Robin emphasizes the importance of adaptability, staying true to your brand, and the critical role of marketing, including creating strong relationships with clients to foster loyalty and earn repeat business.
8. Skincare Tips: From sharing her favorite products and professional treatments (are yours on her list?) to the importance of consistency in skincare routines, Robin gives practical advice for achieving healthy skin.
Follow Robin on social media and check out her website!
https://www.instagram.com/skinwithrobin
Interested in becoming an esthetician? Start here, with my blog post on how to become an esthetician.
Adriana Perez-Nakamura
Adriana Perez-Nakamura has been a CA-licensed esthetician since 2010. She owned a skincare studio in Ventura, CA for 9 years where she performed various treatments like facials, waxing, eyelash extensions, and spray tanning. Now, Adriana is a marketer within the beauty industry focusing on education and copywriting with a special interest in SEO writing.
