Sarah Fox, LE — LASHFOX: A Lash Business Built on Boundaries, Integrity, Continued Growth, and Confident Pricing
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In this episode of Everyday Beauty Pro, I sit down with esthetician and lash artist Sarah Fox, founder of LashFox in Ventura, CA. Sarah shares her journey from starting beauty school at just 20 years old to running her own thriving business for over a decade.
She opens up about the early challenges of building clientele, the importance of setting firm boundaries with clients, and how she stayed committed to her craft—even through the uncertainty of COVID shutdowns. Sarah also talks about finding her niche in creating natural-looking lash extensions, why she prioritizes client education and lash health, and how returning to school for business and marketing gave her the tools to take her brand to the next level.
You will come away inspired by Sarah’s honesty, resilience, and practical advice for beauty professionals—whether it’s managing pricing, navigating fills when a client comes in with just two single lashes on, or simply remembering not to give up when things get tough.
✨ Tune in to hear Sarah’s story, her favorite pro products, and her advice for staying authentic in a competitive industry.
Find Sarah on IG: @LashFox
Check out her website: https://www.lashfoxventura.com/
Adriana Perez-Nakamura
Adriana Perez-Nakamura has been a CA-licensed esthetician since 2010. She owned a skincare studio in Ventura, CA for 9 years where she performed various treatments like facials, waxing, eyelash extensions, and spray tanning. Now, Adriana is a marketer within the beauty industry focusing on education and copywriting with a special interest in SEO writing.
